4P's Marketing Mix

It is a set of controllable and connected variables that a company gathers to satisfy a customer better than its competitor.

• Mix Marketing

• Price

• Promotion

• Marketing mix

Which of the questions is related to the price element of marketing mix?

• Where the product should be sold?

• What level of quality should be produced?

• How much should the product cost?

• What media should be used to promote the product?

Leni Robredo who ran for President began airing 30-second television commercials. This is an example of which marketing mix element?

• Price

• Promotion

• Product

• Place

This is one of the marketing mix that concerns the various outlets and channels a business uses to distribute its products.

Movie theatres charge a lower admission between 12:00 nn and 3:00 p.m. to encourage more people to come at these times. What element of marketing is the focus of this strategy? 

______ is an element of the marketing mix that includes decisions on how to transport the inventories.

The channel of distribution for number 3 is ______________.

• 1. Producer -------> 2. Consumer

• 1. Producer-------> 2. Retailer -------> 3. Consumer

• 1. Producer--------> 2. Wholesaler-----> 3. Retailer -------> 4. Consumer

• 1. Producer-->

  2. Agent--->

  3. Wholesaler-->

  4. Retailer------>

  5. Consumer

What ends all distribution channels?

• Producer

• Retailer

• Consumer

• Wholesaler

Promotion encouraged consumers to buy the your products.

• True

• False

Which is the most cost effective type of advertising media?

• Radio

• Internet

• TV

• Word of Mouth