Product/Service development and branding

What is the most common thing customers remember

• Identity

• Brand Identity

• Brand purpose

• Brand placement

Your brand ____________ is what you can do and what you promise your customers

• Purpose

• Promotion

• Promise

• Placement

The language that you use on your website is part of

• Brand identity

• Brand experience

• Brand Messaging

• Brand Promise

Why is it important for a company or organization to develop a strong brand?

• communicate with customers

• To engane customers

• So they can have a strong long lasting successful company.

• All of the above

Your brand identity includes all of the following except

• Logo

• Colors

• Website characteristics

• Power brand statement

Which is the following is not a stage of the product life cycle

• Introduction

• Maturity

• Growth

• Deceased

The company focuses on promotion and production in this stage

• Maturity

• Decline

• Introduction

• Growth

The major goal is to draw attention to the product

• Growth

• Decline

• Introduction

• Maturity

Much of the target market knows about the product

• Introduction

• Maturity

• Decline

• Growth

During this stage, a company spends more of its  marketing dollars fighting off the competition.

• Maturity

• Decline

• Growth

• Introduction