The Marketing Functions Test

Complete the sentence below. All good businesses start for the purpose of improving upon an existing solution or to __________________.

• make money

• grow larger

• solve a problem

• sustain its operations

Define a target market.

• the specific group of customers who are most likely to buy a product or service.

• getting the right products, to the right people, at the right price, in the right place, and at the right time.

• individualized attention provided and available to customers throughout their lifespan as customers.

• the group of customers that are part of a marketing research group

Which of the following is an element of the marketing function called market planning?

• researching

• updating

• branding

• strategizing

What is a “bottleneck”?

• a point of congestion

• a marketing function

• a type of shipping

• a management strategy

Which marketing function relates to letting customers know that a product or service exists, and the results they should expect from using it?

• customer service

• pricing

• market planning

• promotion

What is the purpose of a CRM (customer relationship management system)?

• to ensure customer satisfaction with a product or service.

• to address problems with a product or service.

• to persuade customers to make a purchase.

• to manage customer interactions and communications.

Which of the following is an element of marketing-information management?

• researching relevant trends

• establishing a budget

• updating a product

• getting the word out

What is channel management?

• using a website to distribute products or services to customers

• determining the best way/s to distribute products or services to customers

• evaluating the cost of distributing products or services to customers

• selling product or services to customers through a retail storefront

What is an example of excellent customer service?

• requesting customer feedback

• providing a link to customer support

• developing detailed product descriptions

• replacing a defective product

The marketing function that works with customers to ensure satisfaction, and encourage repeat business, is:

• selling

• promotion

• customer service

• customer relationship management