Science of Branding & Marketing Vocabulary

Define: Archetype

• To represent someone or something in a particular way

• Widely recognizable, original, or famous

• A common story pattern or character throughout literature

Tags

CCSS.L.8.6

CCSS.L.9-10.6

CCSS.W.7.2D

CCSS.W.8.2D

CCSS.W.9-10.2D

Define: Endow

• To represent someone or something in a particular way

• To give someone a quality or characteristic (usually in a good way)

• Widely recognizable, original, or famous

Tags

CCSS.L.11-12.6

CCSS.L.8.6

CCSS.L.9-10.6

CCSS.W.8.2D

CCSS.W.9-10.2D

Define: Differentiate

• To recognize the difference between things/people. Distinctions, Distinguish

• Using new methods or ideas

• Widely recognizable, original, or famous

Tags

CCSS.RI.11-12.4

CCSS.RI.7.4

CCSS.RI.8.4

CCSS.RI.9-10.4

CCSS.RI.9-10.4

Define: Innovative

• A certain method or style of doing something

• Using new methods or ideas

• Widely recognizable, original, or famous

Tags

CCSS.L.8.6

CCSS.L.9-10.6

CCSS.W.11-12.2D

CCSS.W.8.2D

CCSS.W.9-10.2D

Define: Iconic

• A common story pattern or character that occurs over and over in literature

• To represent someone or something in a particular way

• Widely recognizable, original, or famous

Tags

CCSS.L.11-12.6

CCSS.L.8.6

CCSS.L.9-10.6

CCSS.W.8.2D

CCSS.W.9-10.2D

Define: Evoke

• To recognize the difference between things/people

• To produce a strong feeling, emotion or response

• To represent someone or something in a particular way

Tags

CCSS.L.11-12.4C

CCSS.L.6.4C

CCSS.L.7.4C

CCSS.L.8.4C

CCSS.L.9-10.4C

Which is a synonym for "Portray" ?

• represented

• clarified

• published

Tags

CCSS.L.11-12.4A

CCSS.L.7.4A

CCSS.L.7.5B

CCSS.L.8.4A

CCSS.L.9-10.4A

Which are synonyms for "Technique"?

• plan, design

• clarified, distinguished

• method, style

Tags

CCSS.L.11-12.4A

CCSS.L.7.4A

CCSS.L.7.5B

CCSS.L.8.4A

CCSS.L.9-10.4A

Which word is best defined as "the one most common characteristic; general, understood by all"?

• Universal

• Iconic

• Archetype

Tags

CCSS.L.7.6

CCSS.L.8.6

CCSS.L.9-10.6

CCSS.W.8.2D

CCSS.W.9-10.2D

Fill in the blank: Jaydah's father was a tall and strong basketball player, he hoped to _____ her with the skills to be a great athlete.

• innovate

• differentiate

• endow

Tags

CCSS.L.2.4B

CCSS.L.3.2E