Basic Typography Terms

What is TYPOGRAPHY?

(select all that apply)

• The style or appearance of text

• A specific font name

• The art of arranging and designing with text

If a client asks you to use a different FONT, which example should you choose to accurately complete this request?

• Sans serif

• Bold

• Helvetica Neue Bold

What is a TYPEFACE?

• A specific font name

• A specific category of fonts (like serif, sans serif, display)

• A specific style of fonts (like bold, italic or oblique)

In typographic terms, what is a CHARACTER?

• A general term for letters, numbers, punctuation marks, and other typographic symbols.

• Letters only

• The personality or appearance of a font

When a client asks you to adjust the KERNING of a few words, what are they referring to?

• The spacing between lines of text

• The even spacing between every character

• The spacing between individual letters

When a client asks you to adjust the LEADING in a paragraph of text, what are they referring to?

• The spacing between two letters.

• The spacing between lines of text

• The even spacing between every individual letter.

What kind of typeface is this?

• Display

• Sans Serif

• Serif

What kind of typeface is this?

• Serif

• Sans serif

• Display

What kind of typeface is this?

• Sans serif

• Display

• Serif