About advertising

About advertising

12th Grade

26 Qs

quiz-placeholder

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About advertising

About advertising

Assessment

Quiz

English

12th Grade

Practice Problem

Hard

Created by

Anastasiya Tsaran

Used 3+ times

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26 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Usual young people seeking an identity and a place in the adult working world belong to ...

Emulator-Achievers

Societally Conscious Achievers

Emulators

Need-Directed

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The Russian space program launched a rocket bearing a 30-foot ________ logo.

MTS

Macdonalds

NASA

Pizza Hut

3.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Media Image

The following image is an example of …

Cross-Merchandizing

Targeted Advertising

Ambient Advertising

Virtual Advertising

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The kind of ad using some sort of scientific proof or experiment is called ...

The Weasel Claim

The "So What" Claim

The Scientific Claim

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Columnist for the ad industry magazine Advertising Age, ____________, calls the variety of commercial messages "environment pollutants."

Richard Parsons

Bob Garfield

Donald Bluth

Simon Sink

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Country, city and climate are examples of …

Geographics

Demographics

Psychographics

Behavior

7.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Media Image

The following image is an example of …

Virtual Advertising

Naming Rights

Ambient Advertising

Cross-Merchandizing

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