12/6 Daily Quiz (U-4)

Feature-benefit selling should always occur

        a.  during the sales presentation.                 c.  after the product demonstration.

            b.  before the sales dialogue.                       d.  before the sales presentation.

 

• A

• B

• C

• D

A salesperson who tells a customer that a particular product will be easy to keep clean has presented a

            a.  customer benefit.                                     c.  service guarantee.

            b.  product demonstration.                          d.  customer characteristic.

• A

• B

• C

• D

To explain a product’s quality to customers, a salesperson should stress the product’s

            a.  uses.                                                          c.  warranty.

            b.  style.                                                         d.  construction.

• A

• B

• C

• D

If a customer wants to be fashionable, the salesperson should emphasize features and benefits related to the product’s

            a.  uses.                                                          c.  appearance.

            b.  construction.                                            d.  durability.

• A

• B

• C

• D

The best source of specific information on a product’s construction and materials is

            a.  customers.                                                c.  personal use.

            b.  other salespeople.                                   d.  manufacturer’s publications.

• A

• B

• C

• D