PACGSM

is the study of signs and symbols and their interpretations

Why are you writing?

Inform, Convince, Entertain, Evaluate, etc.

Who will read your writing? Individual, Group, etc. Known, Unknown

• Audience
• Context
• Genre
• Stance
• Medium

Characteristics, e.g. education, gender, race, religion, etc.

• Audience
• Context
• Genre
• Stance
• Medium

What is the occasion or situation that is prompting you to write? What is the environment of this occasion or situation?

• Audience
• Context
• Genre
• Stance
• Medium

Get funding from another company or person. Secure a job. Comply with some requirements

• Audience
• Context
• Genre
• Stance
• Medium

What kind of writing are you creating or producing?

• Audience
• Context
• Genre
• Stance
• Medium

Letters, Emails, Reports, Poems, Web pages, Research papers

• Audience
• Context
• Genre
• Stance
• Medium

Consider these: Content, Organization pattern, Kind of language, e.g. formal, causal), and Design requirements

• Audience
• Context
• Genre
• Stance
• Medium