Minority Influence

The theory of minority influence was suggested by

• Milgram (1974)

• Moscovici (1976)

• Asch (1950)

• Zimbardo (1971)

When the minority succeeds in getting the majority to change their beliefs and agree with the minority, this is known as...

• Conversion

• Compliance

• Conformity

• Identification

Which statement is FALSE in describing Moscovici's study?

• There were two confederates in each trial

• Participants were shown 36 slides

• Confederates were instructed to say the slides were blue

• There were three conditions in the experiment

• All participants were female

In the consistent condition, what % of trials did participants answer 'green' ?

• 8.0%

• 2.5%

• 0.25%

• 1.8%

In the inconsistent condition, what % of trials did participants answer 'green'?

• 8%

• 2.5%

• 1%

• 0.25%

Nemeth's (1987) study involving a simulated jury situation with participants discussing a ski lift accident, provides supporting research for which behavioural style?

• Commitment

• Consistency

• Flexibility

Wood et al (1994) conducted a ____________ of 100 studies on minority influence

Research investigating minority influence can be easily applied to real life situations

• True

• False

What were the findings of Wood's et al (1994) study?

• Majorities who were seen as inconsistently presenting an argument were the most influential

• Majorities who were seen as consistently presenting an argument were the most influential

• Minorities who were seen as inconsistently presenting an argument were the most influential

• Minorities who were seen as consistently presenting an argument were the most influential