Fashion Marketing Final

1. The process of buying fashion merchandise from vendors and selling them to consumers:

• Fashion Trends
• Product Life Cycle
• Fashion Retailing
• Fashion Cycle

2. Buying a fashion item in order to be accepted by friends is an example of which type of consumer motive?

• Rational
• Emotional
• Psychographic
• Demographic

3. Fashion Buyers are responsible for

• Predicting fashion trends
• Selecting resources of merchandise
• Processing orders and monitoring deliveries
• All of the above

4. Fashion Trade shows and designers collections are ways to

• Monitor customer satisfaction
• Monitor orders
• Create sales reports
• Analyze information and predict fashion trends

5. Why is a merchandise plan important?

• It communicates the trends for the season to the consumer
• It helps retailers plan buying, stocking and selling decisions
• It helps retailers negotiate better prices
• All of the above

6. This distribution channel intermediary buys merchandise in bulk and sells to re-sellers rather than individuals.

• Brokers/Agents
• Retailers
• Wholesalers
• Direct Channel Members

7. The function of Manufacturers is to

• Buy in bulk and sell to retailers
• Produce the fashion products to sell to other channel members
• Ship Merchandise
• All of the above

8. Which of the following is true about pricing?

• It is a complicated process
• Requires carefully considering competition
• Requires carefully considering your consumer
• All of the above

9. The most important consideration in the pricing process is

• Competition
• Consumer
• Location
• Quality

10. The process of increasing the market share of a company’s product in retail outlets through the use of displays, stocking, promotional techniques

• The Fashion Life Cycle
• Merchandising
• Trend Boards
• Psychographics