Advertising Final Exam

A paid form of communication that intends on informing, persuading, and reminding an audience to take some kind of action.

• advertising

• advertiser

• advertising agency

• branding

Beginning in 1922, advertisements included memorable jingles and iconic voices to present soap operas, music, and various audible adventures.

• television advertisements

• cable advertisements

• infomercials

• radio advertisements

In the 1950s, mass advertising medium began and for the first time, commercials were broadcast with light, sound, and motion

• television advertisements

• cable advertisements

• infomercials

• radio advertisements

In the 1970s, more channels with specific programs were offered which allowed advertisers to target more specific audiences.

• television advertisements

• cable advertisements

• infomercials

• radio advertisements

A lengthy paid advertisement that showcases the benefits of a product, lasting from 5-30 minutes. They usually include a product demonstration highlighting the product’s features.

• television advertisements

• cable advertisements

• infomercials

• radio advertisements

The use of advertising to support and improve the environment.

• advertising

• green marketing

• recycling

• red marketing

Ads printed have been resulting in massive Carbon dioxide emissions, which have affected the environment.

• print advertisements

• internet advertisements

• cable advertisements

• television advertisements

The end user of a product or service, the person purchasing the product.

• consumer

• consumer behavior

• customers

• Industrial trade Groups

Describes how and why people make purchase decisions.

• consumer

• consumer behavior

• customers

• Industrial trade Groups

Makes use of rational arguments to communicate why consumers need a specific product by highlighting the benefits associated with the use of the product.

• intensity

• direction

• blogs

• product advertising