Product/Service Management

Product/Service Management

12th Grade

40 Qs

quiz-placeholder

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Product/Service Management

Product/Service Management

Assessment

Quiz

Business

12th Grade

Medium

Created by

Ronda Middleton

Used 9+ times

FREE Resource

40 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Great Value brand is only sold at Walmart.  What category of brands does it fall into?

manufacturer or national brand category

industrial or professional brand category

private or store brand category

heterogeneous or homogeneoous brand category

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Most packaging

makes it difficult to stack or display products

shows a do-it-yourself installation on the side of the package

provides consumers with information necessary to make buying decisions

makes the product look better than it really is

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A product mix is all the products a company offeres to customers.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

It is ok to use another company's brand name, slogan, or characters without permission to increase your own company's sales.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The most important difference between goods and services in that services are intangible.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A trade character is the visual personification of a brand.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Services are often very labor intensive.

True

False

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