Marketing Mix - Module 2

Marketing mix serves as the ____ between firm and consumers.

• Link

• Opposition

• Friend

• None of the above

There is an unbalanced relation between the elements of a marketing mix.

• True

• False

What makes an effective marketing mix? (List any one)

(a)  

If the requirements of customers change, then marketing mix will ___?

• remain unaffected

• be changed to satisfy their requirements

• change to satisfy the firm

• continue being the strong independent marketing mix it is

Consumer goods require a different marketing mix as compared to industrial goods.

• True

• False

Consumer's buying behavior is affected by:

• buying power

• capitalism

• demand

• all of the above

_______ _____ is a system by which one can analyze the market conditions.

(a)  

Other environmental factors like political unrest, etc, threaten the survival of businesses but not their marketing strategies.

• True

• False

Step 6 (last step) of developing a marketing mix concerns which of the following?

• Interdependent and mutually supporting elements

• Product

• Promotion

• Understanding the competition (deciding the price)