Consumer Skills NGPF

The tendency to attribute greater accuracy to the opinion of an authority figure (unrelated to its content) and be more influenced by that opinion

• Authority Bias

• Browser Extension

• Buy Nothing Project

• Comparison Shopping

A dark pattern that makes you think you are taking a specific action, but a different, undesirable action takes place instead

• Authority Bias

• Buy Nothing Project

• Bait and Switch

• Browser Extension

The tendency to keep prior commitments and staying consistent with our prior selves when possible

• Commitment and Consistency Bias

• Authority Bias

• Bait and Switch

• Comparison Shopping

A dark pattern where the option to decline an offer is worded to shame the user into compliance

• Dark Patterns

• Confirmshaming

• Consumer

• Data Breach

Website design features intended to trick users into doing things they might not want to do, but which benefit the business in question

• Commitment and Consistency Bias

• Confirmshaming

• Dark Patterns

• Comparison Shopping

The use of game design elements to get you to spend more time and more money on a website or app

• Friend Spam

• Gamification

• Forced Continuity

• Installment Plan

The tendency to judge in favor of people and symbols we like

• Liking Bias

• Investment Scam

• Influencer

• Identity Theft

A type of scam in which personal information is requested, typically through an illegitimate email

• Phishing Scam

• Price Matching

• Privacy Zuckering

• Pyramid Scheme

A type of scam in which investors artificially inflate the price of an asset and then sell out before the price falls

• Privacy Zuckering

• Pump and Dump Scam

• Price Matching

• Reciprocity Bias

A type of scam in which an online relationship is built and then money is requested

• Scarcity Bias

• Shopping Scam

• Romance Scam

• Social Proof Bias