Barry slides

corporate communication 3 words

company personality

corporate identity

image=identity

• Chance of failure (over-promising)

• ideal (Maintain (& enhance))

• Opportunities in market are missed (under-promising)

Image > identity

• Chance of failure (over-promising)

• Opportunities in market are missed (under-promising)

• ideal

Identity > image

• Chance of failure (over-promising)

• Opportunities in market are missed (under-promising)

• ideal

market- and environment-based drivers

• effort into managing their corporate image by controlling all comm campaigns and all other contact points

• all stakeholders have forced companies to put effort into integrating all their marketing and PR efforts

• by using management time more productively and by driving down the cost base

communication- based drivers

• by using management time more productively and by driving down the cost base

• all stakeholders have forced companies to put effort into integrating their marketing PR efforts

• effort into managing their corporate image by controlling all comm campaigns and all other contact points

organisational drivers

• by using management time more productively and by driving down

• effort into managing their corporate image by controlling all comm campaigns and all other contact points

• all stakeholders have forced companies to put effort into integrating their marketing PR efforts

image of the organization