Marketing Final

The process of developing, promoting, and distributing products in order to satisfy customers' needs and wants...

• advertising

• marketing

• promoting

• financing

The process of creating a product in response to market opportunities.

• purchasing

• pricing

• product planning

• promoting

the determination of an exchange (monetary) amount in which both the buyer and seller recognize optimum value for a good or service.

• pricing

• promoting

• placing

• marketing

The five types of utility are place, form, time, possession, and ________ utility.

• information

• purchasing

• channel management

Which of the following are economic benefits of marketing?

• New and improved products

• Lower prices

• Added value/utility

• All of the above

Advertising is an example of which function of marketing?

• Marketing Information Management

• Product Management

• Promotion

• Selling

The percentage of a brand, product, or companies total sales in a market?

• Market Share

• Target Market

• Market

• Market Segmentation

Changing trees into wood chips to sell as mulch at a local greenhouse is an example of

• possession utility

• time utility

• place utility

• form utility

Selling pumpkins beginning in September is an example of

• time utility

• form utility

• possession utility

• place utility

When a store decides to accept credit cards this demonstrates

• possession utility

• place utility

• form utility

• information utility