English for Advertisement

The purpose of advertisements as below, except ...

• to persuade

• to buy

• to promote

• to advertise

Advertisements can change your attitude and behavior. Do you agree with this statement?

• That depends upon the individual who is being exposed to advertisements

• yes

• no

• That depends upon the situation the marketer/ advertisers is in

Which one of the following media would be suitable for building brand image?

• Run-of-the-mill advertisements on TV channels during prime viewing hours

• Advertisements during intervals in the cinema halls

• Gloss advertisements in and newspapers of repute

• E-mail message to prospective clients

Which one of the following is not a budgeting method in the context of advertising?

• All available funds method

• Fixed Percentage Method

• Competitive Parity Method

• Objective and Task Method

Who is responsible for the overall output, viz production, quality, manufacturing, etc. of an advertisement?

• copywriter

• artist

• cameraman

• creative director

A ___, art writes the text of an advertisement whereas a director designs the advertisement

• writer

• copywriter

• editor

• copy-composer

The three basic ingredients of any advertising copy are ___, style and ___.

• Content, clarity

• Clarity, Presentation

• Presentation, content

• Content, colours

Which media is useful for illiterate consumers?

• print media

• broadcast media

• posters/hoardings

• transit means

The means of increasing sale of an article is?

• exhibition

• fairs

• advertisement

• none of these

Mass communication with customer or potential customers, usually through paid public media is known as .....

• publicity

• advertising

• sales promotion

• public relation