English for Advertisement

English for Advertisement

University

20 Qs

quiz-placeholder

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English for Advertisement

English for Advertisement

Assessment

Quiz

English

University

Practice Problem

Hard

Created by

Putri Fachriyah

Used 12+ times

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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The purpose of advertisements as below, except ...

to persuade

to buy

to promote

to advertise

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Advertisements can change your attitude and behavior. Do you agree with this statement?

That depends upon the individual who is being exposed to advertisements

yes

no

That depends upon the situation the marketer/ advertisers is in

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which one of the following media would be suitable for building brand image?

Run-of-the-mill advertisements on TV channels during prime viewing hours

Advertisements during intervals in the cinema halls

Gloss advertisements in and newspapers of repute

E-mail message to prospective clients

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which one of the following is not a budgeting method in the context of advertising?

All available funds method

Fixed Percentage Method

Competitive Parity Method

Objective and Task Method

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who is responsible for the overall output, viz production, quality, manufacturing, etc. of an advertisement?

copywriter

artist

cameraman

creative director

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A ___, art writes the text of an advertisement whereas a director designs the advertisement

writer

copywriter

editor

copy-composer

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The three basic ingredients of any advertising copy are ___, style and ___.

Content, clarity

Clarity, Presentation

Presentation, content

Content, colours

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