Marketing Analytics Quiz 1

Marketing Analytics allows the marketer to

• A. Get better consumer insights

• B. Optimize the marketing Spends

• Only B

• Both A & B

Marketing Analytics encourages experimentation

• True

• False

An example of Primary Research is ..............

• Data / Information which is not published in any public forum

• Data / Information available on Google Searches

• Red Herring Draft Reports

• Bloomberg or any paid databases

Conducting a Focus-group discussion is an example of ...............

• Primary Research

• Secondary Research

• Tertiary Research

• Innovative Research

With analytics, ___________ can be monitored real-time and adjusted quickly, saving time and money.

• marketing

• campaigns

• advertising

• websites

Decisions based on data and analysis

• analytics

• data-driven decisions

• data interpretation

• marketing research

How does Netflix use Marketing Analytics?

• To increase its subscription base

• For better reccomendations

• Both A and B

• Only B

Models need to have

• A. Good Images

• B. Defined Purpose

• Only B

• Both A and B

Descriptive models are strongly predictive in nature

• True

• False

Independent Variables are of ​_______ types

• 2

• 3

• 4

• None