Marketing Channles

Marketing Channles

University

7 Qs

quiz-placeholder

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Marketing Channles

Marketing Channles

Assessment

Quiz

Other

University

Hard

Created by

Tayyiba Khalil

Used 18+ times

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7 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

All of the institutions in a channel are connected by flows: including physical flow, flow of ownership, payment flow, information flow, and _____flow.

promotion

acquisition

customer

by-product

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The major disadvantage of a multichannel system is that it is harder to control and it can generate _____.

greater conflict

less net profit

inefficiency

bad employee morale

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When determining the number of channel members to use at each level, three strategies are available: intensive, exclusive, and _____.

multichannel

direct

extensive

selective

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

1.  Sometimes a producer chooses only a few dealers in a market area to distribute its products or services. Generally these dealers are given a right to _____.

exclusive distribution

selective distribution

intensive distribution

corporate distribution

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following transportation modes is used for digital products?

Truck

Rail

Internet

ship

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_____ includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.

Franchising

Retailing

Wholesaling

Brokering

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

cutting out intermederies and going directly to the customers is called____-

Disintermediation

intermedation

Re-intermediation

supply chain