Marketing Channles

All of the institutions in a channel are connected by flows: including physical flow, flow of ownership, payment flow, information flow, and _____flow.

• promotion

• acquisition

• customer

• by-product

The major disadvantage of a multichannel system is that it is harder to control and it can generate _____.

• greater conflict

• less net profit

• inefficiency

• bad employee morale

When determining the number of channel members to use at each level, three strategies are available: intensive, exclusive, and _____.

• multichannel

• direct

• extensive

• selective

1.  Sometimes a producer chooses only a few dealers in a market area to distribute its products or services. Generally these dealers are given a right to _____.

• exclusive distribution

• selective distribution

• intensive distribution

• corporate distribution

Which of the following transportation modes is used for digital products?

• Truck

• Rail

• Internet

• ship

_____ includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.

• Franchising

• Retailing

• Wholesaling

• Brokering

cutting out intermederies and going directly to the customers is called____-

• Disintermediation

• intermedation

• Re-intermediation

• supply chain