MKTG3520 S2/22

A ____ site requires an effective, sustained marketing strategy beyond presenting a collection of products, services, images, videos or other files

• failed

• successful

• private

• personal

Objectives: Active social media program, promotions, reputation management.

The goal is to ...............

• Build your brand

• Improve interaction with existing and potential customers

• Becoming an authoritative resource.

• Increase sales

Following are medium or channel used in conducting online marketing strategy EXCEPT

• Social Media

• Email Marketing

• Website

• Phone Call

....... are interactive computer-mediated technologies that facilitate the creation or sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

• Sarawak Pay

• Social media

• Personal Selling

• Direct Selling

FOLLOWING ARE COMPONENTS OF ONLINE MARKETING PLAN EXCEPT .....

• Define audience segmentation and buyer personas

• Conduct a SWOT analysis

• Create a marketing calendar

• Organize an event with customer

When searching for information on the Internet, keep the below things in mind EXCEPT ....

• Be aware of stop words

• Reload your data and credit limit

• Try alternative search engines

• Know what features are available

........ is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.

• Search engine marketing

• Search engine optimization

• Search engine submission

• Search engine webcrawlers

- An effective SEO strategy can help you earn long-term traffic, while search engine ads can help improve your visibility and earn clicks from people ready to buy your product.

- While SEM is a nuanced term, we’ll focus on using it to reference a paid search strategy from here on out.

• TRUE

• FALSE

• NOT SURE

• HOLIDAY

Benefits of Search Engine include all following EXCEPT ...............

• Spreads Brand Awareness

• Can Target Ads Based on Location

• Decreases Traffic to Your Website

• Simple Management

.... can be a powerful way to reach new customers and drive revenue because it ranks your site above organic results on the search engine results page (SERP). Just look at the SERP for “meditation apps.”

• SEO

• SEM

• SES

• SEC