Interactive Design (Chapter 5 & 6)

What is Typography?

• Typography is the art of arranging letters in a way that makes the copy eligible, clear, and visually appealing to the reader.

• Typography is the art of arranging letters and text in a way that makes the copy eligible, clear, and visible appealing to the reader.

• Typography is the art of arranging letters and text in a way that makes the copy legible, clear, and visually appealing to the reader.

• Typography is the art of arranging letters in a way that makes the copy eligible, clear, and visible appearances to the reader.

Good typography will establish a _____(a)_____ that provides a ____(b)____ to the website and set the product's overall tone.

• (a) strong visible hierarchy

  (b) graphical value

• (a) strong visual hierarchy

  (b) graphic balance

• (a) robust colouring hierarchy

  (b) graphical aesthetic

• (a) robust visible hierarchy

  (b) graphical robustness

These elements of typography listed are false, EXCEPT _______

• Visibility and validation

• Contrast and consistency

• Parallel structure and arrangement

• Memorability and efficiency

____(a)____ and ___(b)____ are the elements of typography.

• (a) White space

  (b) hieararchy

• (a) Size

  (b) colour

• (a) Design

  (b) alignment

• (a) Typefaces

  (b) visibility

A ___(a)___ is a graphical representation of text character, whereas a ___(b)____ is a design style which comprises a myriad of characters of varying sizes and weight.

• (a) typefonts

  (b) faces

• (a) typeface

  (b) font

• (a) font

  (b) typeface

• (a) helvetica

  (b) font type

_____(a)_____ is a family of related fonts, meanwhile ____(b)____ refer to the weights, widths and styles that constitute a typeface.

• (a) typeface

  (b) fonts

• (a) interface

  (b) design

• (a) font size

  (b) character of typography

• (a) fonts

  (b) typeface

These are the three basic kinds of typeface EXCEPT ________

• decorative

• symbol

• sans-serif

• serif

Keeping your _________ is a key to avoid a confusing and messy interface.

• compilation

• complimentary

• consistency

• creativity

This image refers to ________.

• Sans-serif (Oldstyle)

• Serif (Modern)

• Scripts (Formal)

• Serif (Oldstyle)

This image refers to ________.

• Sans serif (Humanistic)

• Decorative

• Scripts (Calligraphic)

• Serif (Modern)