Primary vs Secondary Research Data

Ryobi sends out a survey to past purchasers of their portable drill

• Primary

• Secondary

An aspiring entrepreneur studies the census to obtain data about single-family households in Tucson, AZ

• Primary

• Secondary

Wegmans conducts a focus group interview regarding customer attitudes towards its Natural Foods department.

• Primary

• Secondary

Zara examines fashion data available from a large database service for apparel stores of its size

• Primary

• Secondary

A local ACE hardware store owners purchases demographic data regarding population, housing, education and income from CACI, a business information company.

• Primary

• Secondary

Mighty Taco records the number of ticket stubs turned in from a hockey game promotional tie-in

• Primary

• Secondary

A local mall conducts personal interviews with customers

• Primary

• Secondary

Wendy's gives out free breakfast sandwiches to customer questionnaire that is turned in by March 31.

• Primary

• Secondary

Quebec's maple syrup markers conduct a taste test if various flavored syrups to market in different countries.

• Primary

• Secondary

To determine customer satisfaction, Macy's places self-addressed survey cards to all customer purchases.

• Primary

• Secondary