MKTG 111 - Test #3 Review

Which of the following type of marketing would a company be using if it were marketing its products through You Tube?

• search engine optimization
• affiliate marketing
• social network marketing
• e-mail marketing

An olive oil producer focuses its communication on wholesalers and retailers. Which strategy are they using?

• pull strategy
• relationship marketing
• affiliate marketing
• push strategy

Hop has launched a convenient payment mode to enable its customers to pay at a later date. Which function is this?

• facilitating function
• logistical function
• informational function
• transactional function

Which of the following is a typical example of a fixed cost?

• sales taxes
• building rental expense
• raw materials
• sales commissions

Odd-even pricing is most closely related to:

• retailers' perceptions of price
• customers' perceptions of price.
• wholesalers' markups
• manufacturers' costs.

_____ refers to the media channels that a company controls such as its website and social media.

• Earned media
• Mass media
• Paid media
• Owned media

A soft drink company often shows its products in movies and TV programs. This is known as _____.

• product placement
• point-of-sale display
• media advertising
• word-of-mouth marketing

What kind of conflict occurs when Lights Inc. has a disagreement over the product's price with one of its wholesalers?

• horizontal conflict
• vertical conflict
• selective conflict
• disintermediation

Peter sells his clocks for $50 each, has fixed costs of $30,000 , variable costs of $20 . What is his break-even point?

• 600
• 1000
• 1200
• 1500

If a firm finds the demand for one of its products is inelastic, it can increase its total revenues by____

• raising its price
• lowering its price
• reducing fixed costs
• raising its variable costs