SM 2 Final Exam Review

What does trade dress protect?

• The distinctive logo or graphics of a good or service

• The distinctive slogan of a good or service

• The distinctive appearance or image of a good or service

• The distinctive name of a good or service

What portion of the license agreement specifies the exact beginning and ending dates of the contract?

• License grant

• Term

• Warranties and obligations

• Restrictions and requirements

What type of insurance do event organizers purchase in order to cover spectator ticket refunds, sponsorship refunds, and vendor payments?

• Cancellation

• Property

• Accident

• Term

What should every sports organization do before registering a trademark?

• Hire logo cops to look for counterfeit merchandise

• Conduct a trademark search for conflicting or similar marks

• Develop a licensing program

• Offer guidelines for consumers on how to distinguish real products from fake

The best way to avoid buying counterfeit tickets to a game or event is to purchase them from where?

• Reputable scalpers

• Unknown or unfamiliar third parties

• Online auction sites

• Official ticket outlets

When a sporting-goods manufacturer decides to sell to businesses located in another country, it should consider which situation about the country?

• Profit margins

• Trade restrictions

• Cost of goods

• Selling motives

Which presents the greatest challenge for U.S. companies when developing a plan to sell movies in foreign countries?

• Language barrier in promotions

• Cost of foreign monetary exchanges

• Uncertainty about government policies

• Lack of interest by foreign customers

Which are trade barriers that are likely to limit a sports equipment manufacturers ability to export its products to foreign countries?

• Trade agreements and industrialization

• Licenses and outputs

• Quotas and tariffs

• Globalization and embargoes

Entertainment marketers should identify their target markets after they have carefully examined which component?

• Past ticket sales records for similar events

• Available data and research about the segment

• Retired people with discretionary income

• Customized products that fit the needs of the market

One aspect of identifying a segment of a sports or event target market involves identifying which component?

• Regional trends

• Sales forecasts

• Heavy users

• New vendors