IMC 2023

1.The motive to which an ad is directed, designed to stir a person toward goal the advertiser has set isknown as

• A. appeal

• B. need

• C. demand.

• D.desire

2._______ agencies specialize in endorsement of brands in the various social media platforms like blogs, social network sites, Q&A sites, discussion forums, micro blogs etc

• A. Social mediaB. User-generated contented.C. Friend Feed.D. Social network service.

• B. User-generated contented.

• C. Friend Feed.

• D. Social network service.

3.Copywriting is the act of writing copy for the purpose of selling or marketing a _______, business, or idea.

• A. price

• B. product

• C. material

• D. concept

4.Series of messages that divide a single idea and theme which make up an integrated marketing communication.is known as

• A. Advertising.

• B. Advertising research

• C. Advertising Campaign

• D. Product placement

5.A__________ is in charge for selecting media for advertisement assignment on behalf of their customers.

• A. Media planner

• B. Media buying

• C. space seller.

• D. copywriter

6.These are written documents, often urbanized by the Account Manager, to provide media planners with relevant information necessary to select and buy media suitable to the campaign

• A. Account Brief.

• B. Media Brief

• .C. Creative Brief..

• D. Client Brief

7.The_________ team develops the message strategy from the copy platform

• A. creative.

• B. editor.

• .C. account planners

• D. producers

8.The product that reaches maturity and wide-scale acceptance enter the _______stage of advertising

• A. pioneer.

• B. competitive

• .C. retentive.

• D. relative.

What are the different functions which advertising agency performs ?

• A.Attracting clients

• B.Economic growth

• C.Gaining clients

• D.SWOT Analysis

8.Which medium is best depends entirely on the advertiser s objectives, the creative needs, the competitive challenge and the ______

• A. Budget available..

• B. Clients choice.

• C. Agencies choice.

• D. Creative plans choice