8 English Media Unit: Persuasive Devices

Aristotle, the Greek philosopher, was considered the master of

• persuasion

• experiments

• proper behaviour

• profiteroles

According to Aristotle, the three major elements of persuasion were

• Ego, Logo, Path

• Ethos, Logos, Pathos

• Eye contact, Loud volume, Practicing

• Rhetorical questions, Emotive language, Direct address

Considering the element of Ethos, you need to

• be bold

• speak in a loud voice

• introduce yourself

• establish the quality of your character and credibility on the subject

In relation to your upcoming persuasive speech, which of the following phrases makes use of Ethos? (more than one correct answer)

• As a young person, I feel ...

• I too have experienced ...

• I'm honoured to be here today as a voice for young people on ...

• As Australians, we must ...

Logos appeals to listeners' sense of

• logic and reason from personal anecdotes

• logic and reason from emotional language

• logic and reason from data, evidence, expert quotes, facts

• logic and reason from cohesive devices

Which of the following sentence starters would begin a logical and reasonable appeal? (more than one correct answer)

• According to Media Watch ...

• Recent research indicates ...

• In 2022, Nine News published an article on ...

• Mass media has become totally unreliable, untrustworthy and uninteresting.

According to Aristotle, speakers who make use of Pathos will ...

(more than one correct answer)

• appeal to their audience's emotions

• move people to action by making their audience feel for their cause

• pathologically lie

• present themselves as a credible speaker and authority on the subject

Emotionally loaded language, vivid descriptions, stories of emotional events and figurative language could all form part of

• An appeal to Ethos (credibility)

• An appeal to Logos (logic and reason)

• An appeal to Pathos (emotion)

• An episode of MAFS

Which of the following is a rhetorical question?

(more than one correct answer)

• Isn't it about time we demand more from our online news sources?

• Don't we deserve news we can trust?

• Shouldn't celebrities have privacy like the rest of us?

• R U Ok?

Match the following

• Language to elicit an emotional resonse

• Say again

• Repeatedly using the same words or phrases for effect

• Power of three

• Questions posed for rhetorical effect

• Emotive language

• Including lists of three

• Rhetorical question