Marketing: Distribution / Place Review

The path a product takes from production to end consumer.

• intermediary

• selective distribution

• inventory

• channel of distribution

A farmer grows crops and sells them directly to consumers from a stand on his farm. This is an example of

• intermodal transportation

• direct channel of distribution

• indirect channel of distribution

• intensive distribution

All channels of distribution work well for all products.

• false

• true

• I don't know

A farmer sells his crops to a wholesaler, who in turn sells the crops to local grocery stores who then sell to consumers. This is an example of

• centralized buying

• direct channel of distribution

• indirect channel of distribution

• intermodal transportation

Which of the following is NOT considered and intermediary?

• retailer

• wholesaler

• drop shipper

• sales representative

A container of merchandise moved from a ship to a truck, to a train, onto another truck before reaching its' destination is an example of

• intermodal transportation

• a pipeline

• exclusive distribution

• consignment buying

A franchise such as McDonalds or Burger King is an example of

• dating terms

• exclusive distribution

• intensive distribution

• invenotry

Retail buyers / purchasers typically are making their purchases ___ or more in advance of when the items are needed.

• 6 months

• two weeks

• one month

• two years

A buyer purchasing a brand-new product for the first time is an example of a

• straight rebuy

• modified rebuy

• new-task purchase

• memorandum buying

Dick's Sporting goods reordering another 20 cases of Titleist Pro-V 1 golf balls is an example of

• consignment buying

• modified rebuy

• straight rebuy

• decentralized buying