the part of your brain that helps regulate your stress responses

• Amygdala

• Prefrontal Cortex

• Buyers Remorse

• Contentment

the financial opportunity that is lost when you choose to do something else with your money

• Opportunity Cost

• Extended Warranty

• Manufacturer's Warranty

• Consumerism

the public’s ability to recall and recognize a brand by its logo, jingle, packaging, or name

• Brand Recognition

• Marketing

• Consumerism

• Contentment

the shopping people do to lift their mood when they’re discontent

• Retail Therapy

• Contentment

• Buyers Remorse

• Impulse Buying

the theory that spending money and consuming goods is good for the economy

• Consumerism

• Brand Recognition

• Marketing

• Opportunity Cost

a promise from the manufacturer that a product will be replaced or repaired if it’s faulty

• Manufacturer's Warranty

• Extended Warranty

• Opportunity Cost

• Consumerism

the unauthorized use of your debit or credit card number and PIN or the forging of your signature

• Card Fraud

• Identity Theft

• Buyer's Remorse

• Retail Therapy

the part of your brain that controls memory, impulses, and thoughts

• Prefrontal Cortex

• Amygdala

• Contentment

• Retail Therapy

buying anything without planning to do so in advance

• Impulse Buying

• Retail Therapy

• Consumerism

• Buyers Remorse

a feeling of guilt, regret, or unease after making a purchase

• Buyers Remorse

• Impulse Buying

• Consumerism

• Contentment