Vocabulary Chapter 3

___________________ a document that defines a business's objectives and strategies which usually includes a business summary, market research and plan for execution

___________________ written statement designed to generate publicity for an upcoming event

___________________ An effective visual advertising tool that can be distributed among local community.

___________________ an application that must be completed and approved in order for a business to legally operate

___________________ the activity of gathering information to understand the needs of your customer; this research helps to identify the value of the product that is being offered

___________________ a listing of a project milestone activities, and deliverables used to plan and manage work

___________________ the use of imagination or original ideas or an individual's ability to create

___________________ a distinguishable part in a course, development or cycle.

___________________ a word, name, symbol or trademark designed for easy recognition

___________________ an assessment of if the goals of the project were accomplished