Marketing Review

What provides the basis for all marketing goals and actions?

• Pricing

• Retailing

• Planning

• Budgeting

The purpose of communicating with customers is to

• gather participants for a survey.

• determine prices.

• befriend customers.

• attract customers’ interest.

Which of the following items cannot be marketed:

• Hopefulness

• Holiday

• Hawaii

• Health

According to the marketing concept, keeping company goals in mind means

• making product prices low.

• maintaining the firm’s purpose.

• containing marketing costs.

• putting marketing second to other company goals.

Without marketing, producers and customers would be

• exposed to many new and improved products.

• disconnected from each other.

• highly dependent on advertising agencies.

•  

  in close communication with each other.

Making both buyers and sellers feel they are getting good value is part of the __________ function of marketing

• purchasing

• promotion

• financing

• pricing

In what marketing activity do businesses engage to meet the wants and needs of consumers?

• Cost-benefit analysis

• Product/Service management

• Market planning

• Pricing

Identify the marketing function illustrated in the following situation: Martha wants a winter coat and sees a style she likes in a magazine advertisement.

• Purchasing

• Pricing

• Selling

• Promotion

An effective marketing-information management function enables marketers to

• determine the price of a good or service.

• select suppliers for products.

• determine what products customers want.

• create demand for a good or service.

How does the marketing function of selling benefit society?

• Determines to whom to sell

• Helps to increase employment

• Affects demand for a good or service

• Creates a relationship with customers