Unit R308 - Engineering Design - Topic Area 1 - Retrieval B

Stages of Iterative Design Process (Design)

Primary research is?

• Using someone elses data that they have collected.

• The direct collection of data that has not been gathered before.

• The first thing you do.

• Copying competitors products.

Stages of Iterative Design Process (Design)

A design brief gives the core details and expectations of a project or a design. It is usually created during discussion between the designer and the customer (or there feedback) based around solving a design problem.

Do you agree with this statement?

• Yes

• No

Stages of Iterative Design Process (Design)

Which are examples of primary research techniques.

• Interviews. Face to face / Phone / Zoom

• Internet Data

• Educational Institutions

• Focus Groups

Stages of Iterative Design Process (Design)

Which are examples of Secondary research?

• Commercial Sources (Newspapers, Magazines etc.)

• Online Survey

• Observations

• Government agencies (E.g. the census)

Stages of Iterative Design Process (Design)

Secondary research is research that ​ (a)   carried out. It is usually a ​ (b)   way of collecting data. The information gathered is ​ (c)   completely relevant.

• somebody else
• not always
• you
• slower
• always

Stages of Iterative Design Process (Design)

Select the advantages of primary research.

• Data gathered is customised, first hand and accurate.

• It is really easy to carry out and action.

• You are in full control of the data, how it is collected and how it us used.

• It creates jobs and work for the research and design team.

Stages of Iterative Design Process (Design)

Select the disadvantages of primary research.

• There is no guarantee that the recipients will complete the surveys/questionnaires accurately.

• It can be expensive to set up and distribute.

• It is time consuming to carry out and time consuming to analyse the data.

• It is not as good as secondary.

Stages of Iterative Design Process (Design)

Match the Company with the question you would expect them to ask on a survey sent out to potential customers.

• Typically how much disposable income do you have each month?

• 
• Would you consider an electric vehicle? Justify your choice please.

• 
• Are you more likely to sit in or take out?

• 
• On average how many hours a day do you game?

• 
• Do you use a specific trainer for the gym or a general purpose trainer?

• 

Stages of Iterative Design Process (Design)

A tech company is releasing a new smart phone. They want to gain feedback from possible customers on the initial working prototype. Which population of people would be most appropriate to use for the focus group?

• 6-15

• 16-40

• 41-65

• 66+

Answer explanation

The widest users of smart phones are teenagers and young professionals.

The age range of 16-40 are the most likely end users and will provide the most relevant feedback.

Stages of Iterative Design Process (Design)

The picture shows an observation (primary research) being carried out on the user experience of a new childs shape sorting toy. What's the issue?

​ (a)  

• The users do not match the expected target market.
• The presenter is not making eye contact
• The room is cramped
• People can see into the room

Answer explanation

In this scenario you would expect the people involved to be made up from children and potentially their parents.

The observers could gain incredibly useful first hand data from seeing how the children interacted with the toy and also useful feedback from parents who will truly understand how much enjoyment the child got from the toy.