PBMF-Chapter 12 Test Review

Uses logic to change a belief or get people to take a certain action

The aspect of an ad that grabs attention

the person who has a message to communicate

a phrase or sentence that summarizes an essential part of the product or business.

The receiver response to the sender and concludes the communication process.

The arrangement of the headline, copy, and art on a page

The process of communicating with potential customers in a n effort to influence their buying behavior

A particular style for the printed letters of alphabet, punctuation, and numbers

Any non-personal communication paid for by an identified sponser

The translation of a message into terms the receiver can understand.