Marketing Mix

Which of the following is NOT one of the 4Ps?

• Product
• Packaging
• Place
• Price

Another name for the 4 P's of Marketing

• Target Market
• Marketing Concept
• Marketing Mix
• Marketing

A good, service, or idea that is created for the purpose of satisfying a need or a want

• Marketing mix

• Place

• Product

• Price

The advancement of a product, idea, or point of view through publicity and/or advertising.

• Promotion

• Place

• Product

• Price

The product is properly distributed and available in a convenient location at the right time.

• Promotion

• Place

• Product

• Price

A product, service, or idea whose absence would cause a significant negative impact to the consumer's life

• Need

• Want

• Good

• Service

A product, service, or idea that is not nessary to the consumer, but is desired

• Need

• Want

• Good

• Service

A tangible (you can touch it) item that is for sale

• Need

• Want

• Good

• Service

Performing a task for the consumer because they do not want to do

• Need

• Want

• Good

• Service

Emblem that promotes instant public recognition

• Logo

• Jingle

• Slogan