FM Obj. 6 Test Review

Fashion shows and trunk shows are examples of:

• cooperative advertising.

• signage

• special events.

• visual merchandising.

The blend of media used to communicate the message of a planned promotion is the:

• media mix.

• merchandise mix.

• product mix.

• advertising mix.

Neiman Marcus department store wants to increase monthly store traffic by 11% in their new Charlotte location. This information would be found in which component of the promotional plan?

• Budget

• Evaluations

• Responsibilities

• Responsibilities

A dress boutique wants to sponsor a Prom Dress Giveaway for the local high school. They plan to spend a certain percentage of their yearly sales towards this charitable special event. This information would be found in which component of the promotional plan?

• Budget

• Evaluations

• Objectives

• Responsibilities

Karen is working on a document that will cite all of the sources, reports, and statements she has utilized while doing her research. This information would be found in which component of the promotional plan?

• Bibliography

• Budget

• Executive summary

• Schedule of events

Scott is the inventory manager of the Banana Republic apparel retailer for all stores in the Southeast. This information would be found in which component of the promotional plan?

• Budget

• Evaluations

• Objectives

• Responsibilities

Mother’s Day, Independence Day, back-to-school, and prom time are examples of possible promotional:

• budgets

• mixes

• themes

• goals

The marketing intern at a large retailer is given a task list that includes managing all social media and helping with special events. This information would be found in which component of the promotional plan?

• Budget

• Evaluations

• Objectives

• Responsibilities

A large retailer spent a substantial amount of money on television commercials during the holiday season with the goal of increasing sales by 11%. Unfortunately, its sales did not meet the goal during those busy months and management decided not to run the commercials in the future. This information would be found in which component of the promotional plan?

• Budget

• Evaluations

• Objectives

• Responsibilities

Designers or company representatives bring a designer’s collection to a store for a short period of time for customers to view. This is an example of which type of event?

• Charitable celebration

• Demonstration

• Personal improvement session

• Trunk show