Marketing Planning Quiz

1. A company's value chain is only as strong as its

• Sales person

• Producer

• Weakest Link

• Consumer

• None of these

Which of the following remains at the center of any marketing process?

• Traget cosumers

• Product

• Price

• Promotion

• None of these

Goal settings includes

• Mission

• Corporate objectives

• Both 1 and 2

• Marketing audit

• None of these

The process of allocating marketing resources and monitoring includes

• Marketing and Budget

• Detailed action plan

• Both 1 and 2

• Marketing audit

• SWOT analysis

The elements of Marketing Planning include

• Policies

• Procedures

• Programs

• Rules

• All of these

Which of the following is/are the importance of Marketing Planning?

• The offset future of uncertainties

• Economy in operation

• Helpful in coordination

• Helpful in control

• All of the above

Which of the following is/are the element of Marketing Planning?

• Budget

• Strategy

• Schedule

• All of these

• None of these

Factors affecting Marketing Planning include

• Internal Factor

• National Factor

• International Factor

• All of these

• None of these

The interal factors affecting the marketing plan include

• size of company

• Financial Resources of the company

• Channels of distribution

• All of the above

• None of the above

The national factors of affecting marketing plans includes

• Population of country

• National Income of country

• Trade Policy

• All of these

• None of these