Marketing Distribution and Logistics

. _____ is the efficient management of the acquisition of raw materials to the factory and the movement of products from the producer to industrial users and consumers.

• Transportation

• Material Handling

• Exchange

• Distribution

• Intermediation

The _____ is a series of marketing entities through which goods and services pass on their way from producers to end-users

• Industrial Channel

• Distribution Channel

• Consumption Channel

• Inventory Control

• Vertical Integration

A person who works as a sales representative for a manufacturer or wholesaler and gets paid a commission on any sales is classified a(n):

• Broker

• Merchandiser

• Merchant Wholesaler

• Agent

• Distribution Captain

A(n) _____ are go-betweens that bring buyers and sellers together.

• Consumer Marketer

• Broker

• Wholesaling Agent

• Channel Captain

• Distribution Linchpin

How do distribution channels improve product distribution?

• Channel intermediaries perform all of the functions needed to get the product from its raw material state into the hands of its final user.

• Distribution channels eliminate the need to store products.

• Distribution channels reduce the number of transactions needed to get the product from the manufacturer to the consumer

• Channel intermediaries eliminate the need for the manufacturer to provide customer service.

• Channel intermediaries take title to the products as they move through distribution channels.

Roy Petrie is a flower wholesaler.  He buys fresh flowers from countries in South America, divides the large batches into small bunches, and delivers them to independent florists.  This process is called:

• Breaking Bulk

• Lot Dispersal

• Inventory Separation

• Product Diffusion

• Inventory Diffusion

The process of packing 3 16-ounce bottles of Hershey chocolate syrup in super-sized packages like those sold at Sam’s and Costco is an example of:

• Allocating

• Adaptive Packaging

• Accumulating

• Sorting Out

• Accruing

_____ are distribution channel members that buy finished products from manufacturers and sell them to retailers.

• Manufacturers

• Wholesalers

• Service Providers

• Market Managers

• Product Managers

Independent wholesalers that buy goods from manufacturers on their own account and then resell them to other businesses are:

• Brokers

• Agents

• Horizontal Marketing Systems

• Merchant Wholesalers

• Vertical Marketing Systems

In which of the following industries are you most likely to find a broker?

• Furniture

• Real Estate

• Toy

• Hardware

• Petrochemical