DYSPA_MM

Firms strive to inform, convince, and remind consumers about the items and brands they offer, either direct or indirect.

• Salesmanship

• Marketing communications

• Direct marketing

• Media marketing

A marketing strategy that involves paying for commercial time to promote a product, service, or cause.

• Advertising

• Sales Promotion

• Events and experiences

• Public relations and

  publicity

a marketing strategy in which a company uses short-term campaigns to generate attention and demand for a product, service, or other offer.

• Advertising

• Sales Promotion

• Events and experiences

• Public relations and

  publicity

It provide reviews or suggestions on social media, discussing products or services with friends and family, or submitting reviews on websites

• Direct marketing

• Interactive

  marketing

• Word-of-mouth

  marketing

• Personal selling

the use of online platforms and channels by a company to sell and publicize its brand, goods, or services.

• Direct marketing

• Interactive

  marketing

• Word-of-mouth

  marketing

• Personal selling

Personal Selling includes to the following:

• INDOOR PERSONAL SELLING

  OUTDOOR PERSONAL SELLING

  SALES REPRESENTATIVE

• INDOOR PERSONAL SELLING

  OUTDOOR PERSONAL SELLING

  SALES REPRESENTATIVE

• SOLUTION OF THE PROBLEM

  PERSUADING THE CUSTOMERS

  TWO-WAY COMMUNICATION

A systematic approach to the gathering, consolidation, and processing of consumer data.

• Database marketing

• Interactive Marketing

• Direct Marketing

• Public Issues in Direct marketing

Make at least three assertions about the significance of Communicating Value.