
DYSPA_MM
Quiz
•
Professional Development
•
University
•
Practice Problem
•
Medium
Nestley AnnoD Tocap
Used 1+ times
FREE Resource
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8 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Firms strive to inform, convince, and remind consumers about the items and brands they offer, either direct or indirect.
Salesmanship
Marketing communications
Direct marketing
Media marketing
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A marketing strategy that involves paying for commercial time to promote a product, service, or cause.
Advertising
Sales Promotion
Events and experiences
Public relations and
publicity
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
a marketing strategy in which a company uses short-term campaigns to generate attention and demand for a product, service, or other offer.
Advertising
Sales Promotion
Events and experiences
Public relations and
publicity
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It provide reviews or suggestions on social media, discussing products or services with friends and family, or submitting reviews on websites
Direct marketing
Interactive
marketing
Word-of-mouth
marketing
Personal selling
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
the use of online platforms and channels by a company to sell and publicize its brand, goods, or services.
Direct marketing
Interactive
marketing
Word-of-mouth
marketing
Personal selling
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Personal Selling includes to the following:
INDOOR PERSONAL SELLING
OUTDOOR PERSONAL SELLING
SALES REPRESENTATIVE
INDOOR PERSONAL SELLING
OUTDOOR PERSONAL SELLING
SALES REPRESENTATIVE
SOLUTION OF THE PROBLEM
PERSUADING THE CUSTOMERS
TWO-WAY COMMUNICATION
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A systematic approach to the gathering, consolidation, and processing of consumer data.
Database marketing
Interactive Marketing
Direct Marketing
Public Issues in Direct marketing
8.
OPEN ENDED QUESTION
3 mins • 3 pts
Make at least three assertions about the significance of Communicating Value.
Evaluate responses using AI:
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