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DYSPA_MM

Authored by Nestley AnnoD Tocap

Professional Development

University

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DYSPA_MM
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8 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Firms strive to inform, convince, and remind consumers about the items and brands they offer, either direct or indirect.

Salesmanship

Marketing communications

Direct marketing

Media marketing

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A marketing strategy that involves paying for commercial time to promote a product, service, or cause.

Advertising

Sales Promotion

Events and experiences

Public relations and

publicity

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

a marketing strategy in which a company uses short-term campaigns to generate attention and demand for a product, service, or other offer.

Advertising

Sales Promotion

Events and experiences

Public relations and

publicity

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

It provide reviews or suggestions on social media, discussing products or services with friends and family, or submitting reviews on websites

Direct marketing

Interactive

marketing

Word-of-mouth

marketing

Personal selling

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

the use of online platforms and channels by a company to sell and publicize its brand, goods, or services.

Direct marketing

Interactive

marketing

Word-of-mouth

marketing

Personal selling

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Personal Selling includes to the following:

INDOOR PERSONAL SELLING

OUTDOOR PERSONAL SELLING

SALES REPRESENTATIVE

INDOOR PERSONAL SELLING

OUTDOOR PERSONAL SELLING

SALES REPRESENTATIVE

SOLUTION OF THE PROBLEM

PERSUADING THE CUSTOMERS

TWO-WAY COMMUNICATION

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A systematic approach to the gathering, consolidation, and processing of consumer data.

Database marketing

Interactive Marketing

Direct Marketing

Public Issues in Direct marketing

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