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PD&D QUIZ 5

Authored by Vinoth Kumar

Other

Professional Development

Used 1+ times

PD&D QUIZ 5
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29 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Those consumer goods on which a significant group of buyers are habitually willing to make a special purchasing effort is classified as

Industrial goods
Specialty goods
Convenience goods
Shopping goods

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The shopping product consumer classification would include such as

Chocalate,Pen ,Tea
TV,PC,Phone
Ice cream Plant
House,Car,vacations

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The convenience goods consumer classification would include such as

Chocalate,Pen ,Tea
TV,PC,Phone
Ice cream Plant
House,Car,vacations

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Goods that are frequently and immediately bought by consumers are classified as

Industrial goods
Specialty goods
Convenience goods
Shopping goods

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Those consumer goods which the customer in the process of selection and purchase in terms of quality, suitability and style is classified as

Industrial goods
Specialty goods
Convenience goods
Shopping goods

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The strategy in which volume of sales is very large, so a very marginal profit per unit will lead substantial gain is termed as

Pricing Strategy
Quality Strategy
Luxuriousness Strategy
Utility Strategy

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The product strategy which aims at high quality is known as___________

Pricing Strategy
Quality Strategy
Luxuriousness Strategy
Utility Strategy

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