MA52 Unit 1 Review

Complex buying behavior is most likely involved when the customer is

purchasing which items?

• Cars

• Meals

• Socks

• Gasoline

When customers have low involvement with a product and there is little

difference among brands, what type of buying behavior are they

exhibiting?

• Habitual

• Variety

• Complex

• Basic

Morgan Health Supply Company wants to expand its product line this

year. It uses its budget surplus to invest in new products rather than to

remodel its offices. This is an example of which positive action?

• Provide excellent customer service

• Align strategies and activities with goals

• Demonstrate corporate responsibility

• Utilize touch points to reinforce company image

Positive and negative results can often be directly related to which

factors about a company?

• Its taxes

• Its actions

• Its customers

• Its locations

Motives, perception, attitude, lifestyle, personality, and abilities are

which factors influencing consumer behavior?

• Economic

• Social

• Political

• Psychological

An energy company has misrepresented its financial status on its latest

accounting reports. This is an example of which negative action?

• Failing to provide what customers want

• Not keeping promises

• Responding inappropriately to crises

• Acting unethically

Customers are more likely to spend a lot of time evaluating several

options before buying a product during which situation?

• When the product is perishable

• When the product is expensive

• When the need is immediate

• When brand insistence is a factor

What type of buying behavior includes low customer involvement,

significant brand awareness, and a desire for change?

• Status-oriented

• Risk-taking

• Variety-seeking

• Brand-insisted

Technological advances can help companies provide more customer

service with fewer employees, but why must the companies be careful?

• Technology cannot provide 24-7 service.

• Computers and telephones break down regularly.

• Current employees may go on strike.

• Customers may feel they are losing the human touch.

If a business lowers the price of a product for the purpose of taking

business away from its competitors, which action is often the result?

• A decrease in cost

• An increase in profit

• A gain in market share

• A reduction in staff