ESB Practice Test 2

What is a single-page business summary template created by Ash Maurya?

• Lean Canvas

• Pitch Deck

• Business Plan

• Balance Sheet

What is a slide presentation for potential investors that summarizes the key items of a business?

• Lean Canvas

• Pitch Deck

• Business Plan

• Balance Sheet

What is a multi-page document describing and detailing a business?

• Lean Canvas

• Pitch Deck

• Business Plan

• Balance Sheet

What is a summary of business assets (what the business owns) and liabilities (what the business owes)?

• Marketing Plan

• Pitch Deck

• Business Plan

• Balance Sheet

What is an operational document that outlines a company's advertising strategy to generate leads and reach its target market?

• Marketing Plan

• Pitch Deck

• Business Plan

• Balance Sheet

Which three elements are required to have a Trade Secret?

• Others cannot legitimately obtain the information

• A unique logo or brand names

• Subject to reasonable efforts to maintain its secrecy

• Information has economic value not generally known

Which creative commons license states credit must be given to the creator?

• CC

• BY

• SA

• NC

Which creative commons license states adaptations must be shared under the same terms?

• CC

• BY

• SA

• NC

Which three are factors used to evaluate Fair Use copyright?

• Amount of the work copied

• Copied from a work purchased by a friend

• Effect of your use on the potential market of work copied

• Purpose of your use

What does the "S" stand for in SWOT analysis?

• Strengths

• Weaknesses

• Opportunity

• Threats