Introduction to Marketing Plan

Which two factors of SWOT are internal?

• Strengths

• Opportunities

• Weaknesses

• Threats

What does SWOT stand for?

• Strengths, weaknesses, options, threats

• Strengths, weaknesses, opportunities, and threats

• Strengths, weaknesses, options, and tricks

• Strengths, weaknesses, opportunities, and tricks

PEST analysis is used in what element of the marketing plan?

• Cost

• Competitor analysis

• Current market

• Marketing strategy

The 4 P's of the marketing mix are

• Product, Place, Price, Possession

• Product, Place, Price, Promotion

• Product, Place, Price, Prescription

• Product, Price, Promotion, Process

What does PEST stand for?

• Political, Economic, Stability, Technological

• Political, Economic, Strengths, Technological

• Political, Economic, Social, Technological

• Political, Economic, Social, Threats

How a company will make customers aware of its products/services

• Product and Service Plan

• Industry Overview

• Growth Plan

• Marketing Plan

A brief account of the key points contained in a marketing plan

• Executive Summary

• Mission Statement

• Company Description

• Vision Statement

The specific aspirations or purpose of a company; the major goals it will try to reach.

• Vision Statement

• Mission Statement

• Company Description

• Executive Summary

An Executive Summary

• is written especially for the company's executive officers

• provides an overview of the marketing plan

• identifies the target market and describes the marketing mix

• details the plan's sales forecast

Objectives should be

• realistic

• objective

• measureable

• all of the above