Cholo

Strategies in attracting potential customers or clients

(a)  

Functions of Catering

(a)  

A caterer should create a venue to showcase special food items. Customers are able to partake samples of favorite food. It is also a good opportunity for a caterer to sell unique and exotic food for possible inclusion on the menu.

• Advertising

• Publicity

• Food events

This is a free media exposure. A caterer may exchange catering functions for free air time on radio or television, or ad space in newspapers abd magazines.

• Advertising

• Publicity

• Food events

It is a great way to leave a guest with little reminder of the caterer for future reference.

• Advertising

• Publicity

• Business cards

A caterer should document events for a portfolio for many potential customers would like to see previous catering functions serviced by the caterer.

• Advertising

• Portfolio

• Business cards

According to - - - - - all caterers need a solid understanding of the following fundamentals to ensure real success.

• Association of caterers

• Shiring et al. (2001)

It must include all key personnel responsible for executing the event.

• Formulating a comprehensive plan for the event.

• Executing the operational task

• Organizing the event

After the caterer has identified the customers' needs and wants, it is easier to assign specific task. The caterer develops the plan by writing every detail of the event.

• Formulating a comprehensive plan for the event.

• Executing the operational task

• Organizing the event

It involves the employee carrying out these predetermined goals. This procedure enables the caterer to exceed customer satisfaction.

• Formulating a comprehensive plan for the event.

• Executing the operational task

• Organizing the event