study

Felix works for a company that sells winter sports equipment, both online and in select retail stores. He is conducting a SWOT analysis of the company's social media plan. What should he have to begin the SWOT analysis?

• A social media strategy and personas for each target audience

• A list of social media goals and known competitor's social media sites

• A completed social media audit and list of social media goals

• Social media goals and accounts for all social media platforms

Which of the following is an example of a SMART goal for a social media campaign?

• The campaign will increase the number of customers who follow us

• The campaign will provide product information to potential customers

• The campaign will repair the company's reputation after damaging lawsuits caused revenues to drop by 10%

• The campaign is intended to increase sales of Widget X by 10% within the next six months

A yarn store is running an online group with several hundred members on a popular A social media site to share newly developed patterns and projects. The group manager notices that only a few members are regularly posting. What can she do to encourage more people to share their projects?

• Encourage the frequent posters to contribute more.

• Cross post new projects from a quilters group

• Create instructional videos of previously posted projects.

• Offer free yarn skeins to first time posters.

What kind of social media metric best measures the number of followers who noticed and responded to a paid advertisement?

• Conversion attribution

• Cost per click

• Click-through rates

• Total revenue earned

A large grocery store chain has an active print media operation. They publish weekly flyers to be inserted into newspapers. They also frequently send direct mail flyers. How can they best incorporate social media to their advertising mix?

• Post recipes with coupons for the ingredients.

• Schedule promotional events at various store locations.

• Post the weekly coupon flyer as a PDF.

• Post a link to their corporate Web site.

Jennifer works for a company that sells non-toxic, environmentally friendly cleaning products. She is making a list of content she would like to use in the social media campaign. What content should she create in order to have an impact across multiple social media platforms?

• Images that contain the brand color scheme and products, infographics on the impact of toxic cleaning chemicals on the environment compared to their products and videos demonstrating how well the products work.

• A profile and a cover photo to repurpose across all platforms and a full length video of an infomercial the company recently aired on regional television.

• Several trendy collage images with various filters, an elaborate infographic explaining the chemistry behind their cleaning products and video interviews with various members of the marketing and sales team

• A wide variety of images with eye-popping color schemes, infographics similar to their competitors' and a podcast discussing how well their products work.

A marine biology expert works as a guide with a whale-watching tour company. He wants to communicate information on scientific research, videos of whale sightings and other events to potential tour customers and whale conservationists. He also wants to share information from his industry peers. Which social media tool can he use to meet these needs?

• Business blog

• Micro blog

• Webinar

• Live streaming

As the social media strategist at a small corporation you explain to your boss that you would like to use some paid social media advertising. She asks you to explain the advantages that paid social media advertising offers over organic methods. You reply:

• It allows you to reach a larger audience

• It works on all social media sites

• It allows you to properly scale it up

• It is substantially cheaper

An entrepreneur is active on several forms of social media including Twitter, Facebook, and YouTube. However, he does not have the time or resources to maintain a presence on other social media sites. What is the most cost-effective way to make sure potential customers can still reach him?

• Create placeholder pages that redirect visitors to his website or other social media sites and

• Hire someone to create and maintain his online presence on other social media sites

• Ignore the other sites because his primary audience does not participate on them

• Expand his marketing our parts to reach potential customers through traditional marketing (direct mail, advertising, etc.)

William owns a small, local video production company. His current customer base consists mostly of local musicians looking for live concert music videos and small start-up businesses in need of social media video advertising. His goal is to increase his bookings. When he creates a social media posting, which of the following messages would be an effective call to action?

• chedule a video shoot today, to receive a 10% discount.

• Message me for details.

• Share this with all of your friends

• Watch this video compilation to see what services we have to offer.