adv test unit 6

The ultimate goal of advertising is to

• increase business

• make customers happy

............................ advertising often introduces an unfamiliar product.

• Informative

• Persuasive

Using celebrities to assure consumers of a brand’s quality is usually seen in ..................... advertising.

• informative

• persuasive

Companies often use a ................ approach to show that their product is superior to other similar brands.

• comparative

• informative

Good brand .................. help people remember the message

• loyalty

• slogans

a TV character wearing a pair of Nike trainers is an example of

• print advertising

• broadcast advertising

• outdoor advertising

• digital advertising

• product placement

a clothing ad on Facebook is an example of

• print advertising

• broadcast advertising

• outdoor advertising

• digital advertising

• product placement 

a leaflet for a yoga class is an example of

• print advertising

• broadcast advertising

• outdoor advertising

• digital advertising

• product placement

a billboard for a new telephone service is an example of

•  print advertising

• broadcast advertising

• outdoor advertising

• digital advertising

• product placement

a commercial for pasta on Rai1 is an example of

•  print advertising

• broadcast advertising

• outdoor advertising

• digital advertising

• product placement