PBMF Ch. 11/12 Review

Sender

• The translation of a message into terms the receiver can understand

• The person who has a message to communicate

• Uses logic to change a belief or get people to take a certain action

• The receiver’s response to the sender and concludes the communication process

Feedback

• The translation of a message into terms the receiver can understand

• The person who has a message to communicate

• Uses logic to change a belief or get people to take a certain action

• The receiver’s response to the sender and concludes the communication process

Decoding

• The translation of a message into terms the receiver can understand

• The person who has a message to communicate

• Uses logic to change a belief or get people to take a certain action

• The receiver’s response to the sender and concludes the communication process

Persuasion

• The translation of a message into terms the receiver can understand

• The person who has a message to communicate

• Uses logic to change a belief or get people to take a certain action

• The receiver’s response to the sender and concludes the communication process

Tagline

• The aspect of an ad that grabs attention

• A particular style for the printed letters of the alphabet, punctuation, and numbers

• A phrase or sentence that summarizes an essential part of the product or business

• Any non-personal communication paid for by an identified sponsor

Advertising

• The aspect of an ad that grabs attention

• A particular style for the printed letters of the alphabet, punctuation, and numbers

• A phrase or sentence that summarizes an essential part of the product or business

• Any non-personal communication paid for by an identified sponsor

Hook

• The aspect of an ad that grabs attention

• A particular style for the printed letters of the alphabet, punctuation, and numbers

• A phrase or sentence that summarizes an essential part of the product or business

• Any non-personal communication paid for by an identified sponsor

Typeface

• The aspect of an ad that grabs attention

• A particular style for the printed letters of the alphabet, punctuation, and numbers

• A phrase or sentence that summarizes an essential part of the product or business

• Any non-personal communication paid for by an identified sponsor

Promotion

• The arrangement of the headline, copy, and art on a page

• The process of communicating with potential customers in an effort to influence their buying behavior

• Pricing an item much lower than the current market price or the cost of acquiring the product.

• The general price at which the company expects to sell the product.

Layout

• The arrangement of the headline, copy, and art on a page

• The process of communicating with potential customers in an effort to influence their buying behavior

• Pricing an item much lower than the current market price or the cost of acquiring the product.

• The general price at which the company expects to sell the product.