A winning advert?

What are true about adverts according to the text "A winning advert? "

• viewers often get bored of ads

• they're expensive to make

• it's easier to avoid watching them

• skipping ads is an option

Answer explanation

Multiple choice

How have ads changed?

• they're less entertaining

• they're easier to get

• they're much more interesting

• they aren't as imaginative as before

What do we learn about Citroën adverts?

• it featured a famous pop singer

• it told a story of a dancing robot

• it helped the car to win an award

• it increased interest in the car manifacturer

What does the word execution in the fifth paragraph mean?

• carrying out a plane

• designing a product

• composing music

• producting a film

What was the problem with the advert?

• car was too expensive for viewers

• viewers couldn't remember the name of the car

• viewers liked the robot, but didn't want to buy it

• viewers found the robot attractive but didn't like the car