Quiz Noda

Publix has an active print media operation. They publish weekly flyers to be inserted into newspapers. How can they incorporate social media into their advertising mix? 

• Post recipes with coupons for their ingredients

• Schedule promotional events at various store locations 

• Post the weekly coupon flyer as a PDF 

• Post a link to their corporate website

 A marketing company has recently hired a new CEO. She blogs regularly on social media to discuss ways to improve products and reduce the negative impacts on the environment. This behavior is known as:

• Market repositioning

• Executive buy-in

• Return on engagement

• Corporate reorganization

 A well-known CEO of a large company regularly makes keynote speeches at industry conferences. How can these presentations be made more social? 

• Record the speech and post it on the company’s website 

• Contract with a reality television producer to create a short-run series for cable 

• Change the format of the lectures to a question-and-answer panel with 4 to 5 people

• Share them as live-streaming events and invite the audience to ask questions to the CEO

Which of the following is a SMO technique that can aid in search engine optimization?

• Creating as many posts as possible, regardless of engagement

• Filing out all social media profiles completely 

• Share content from third parties that will engage users 

• Make sure all social media posts link back to your website 

A company specializing in reselling shoes wants to expand its business quickly.It has a growing base  of followers on popular social media platforms. Which social media tool can they use to attract new followers interested in shoes?

• Paid advertising

• Organic 

• Banner

• Viral

Which organization will likely experience the highest impact of implementing an aggressive social media marketing campaign?

• A car manufacturer that makes trucks, sedans, and hybrids

•  A circus performance troupe that travels the country

• A political campaign for mayor of a large city

• A large financial services company providing payroll processing

Mariah works for a nonprofit and is creating a social media campaign to encourage followers to sign up for their monthly email newsletter. Which would be the most effective way for her to optimize her social media campaign? 

• Use headlines and images that are optimized for each platform. Post the information once on each platform to avoid annoying the user base.

• Use multiple post variations throughout the campaign with catchy headlines and images tailored to each platform. Make sure never to use the same post twice

• Use the same post headlines and images across all platforms for brand uniformity. Use the same post multiple times throughout the campaign to create a consistent message. 

What social media metric best measures the number of followers who noticed and responded to a paid advertisement? 

• Conversion attribution 

• Cost per click

• Click through rates

• Total revenue earned

A company aims to increase sales from social media sites by 5% in the next quarter. They know the costs of their paid advertising and internal resources to promote the social media platform. They also have a readily available metric (sales orders) and are collecting data on conversions from followers to lead to sales. What is the company trying to calculate?

• Return on investment 

• Return on engagement 

• Customer loyalty 

• Follower sentiment

 When evaluating a visualization of social network members, the influencers are generally considered the most important. This is known as?

• Centrality

• Reciprocity 

• Structural equivalence

• Transitivity