Advertising Techniques

Marketing is...

• Going to the grocery store

• All business activities that get the product to the customer

• Advertising

• Bandwagon

Marketing includes:

• Developing a product

• Distributing the goods

• Promoting the product to the customer

• All of the above

Advertising is...

• Developing a product

• The promotion side of marketing.

• Distributing a product.

• None of these.

Advertising mediums are...

• Places to advertise a product or service.

• The size of the ad.

• A person who knows if the product will be successful.

• Making you believe something.

Examples of Advertising Mediums...

• Celebrity

  Plain Folks

  Patriotism

• Commercial

  Magazine

  Billboard

• Social Media

  Radio

  Video Game

• Both B & C

Facts & Figures Ads...

• Talk about products made in America or used by Americans.

• Use a celebrity to sell their product.

• Use statistics and facts to convince you that their product is better.

• Use striking, colorful images to grab your attention.

An advertising technique that suggests that using this product will make you part of a glamorous, privileged lifestyle.

• Wit & Humor

• Plain Folks

• Magic Ingredients

• Snob Appeal

Celebrity/Testimonial Ads...

• Show how one product is better than another.

• Use a famous person to sell their products.

• Use facts and statistics to show how good the product is.

• Very colorful, visually appealing.

This technique shows how using this product will make the user ahead of the times, a trendsetter.

• Avant Garde

• Bandwagon

• Eye Candy

• Patriotism

Bandwagon ads suggest...

• That calling the competitor names will make you want to buy theirs.

• That using this product means you support the USA.

• that some ingredient makes this product super effective.

• That using this product will make you part of a group