Audience Theory

Which of the following could be used to describe a Passive Audience

• The audience does not accept and believe all messages in any media text

• The audience accepts and believes all messages in any media text.

Which research institute published articles on the role of mass media and audience behaviour in the 1930s

• The French Institute

• The Frankfurt School

• The Fallingbostel Institute

• The Fitchburg School

The Hypodermic Needle effect is associated with

• Active Audience

• Two Step Flow Theory

• Passive Audience

• Reception Theory

In what year was Orson Welles' radio play adaption of 'War of the Worlds' first broadcast in the US.

• 1928

• 1933

• 1936

• 1938

In the 1938 broadcast of 'War of the Worlds', the reported response of several of the listeners was

• Active

• Passive

• Questioning

• Reactive

An Active Audience..

• Is more likely to accept the messages encoded in a media text without challenge and are therefore more likely to be directly affected by the messages.

• Engages, interprets and responds to a media text in different ways and is capable of challenging the ideas encoded in it.

The Uses and Gratification Theory was developed

• Bromer and Hirsch,

  1974

• Fulmer and Kitsch, 1974

• Boomer and Dagge, 1974

• Blumler and Katz, 1974

Which of the following are categories of The Uses and Gratification Theory

• Diversion

• Personal Relationships

• Personal Identity

• Surveillance

The Reception Theory could be described as

• Encoded meaning- Dominant/preferred reading, negotiated reading, oppositional reading

• Decoded meaning - passive, active, two step flow

Which of the following terms are used in audience groupings

• feeders, hirers, live-streamers, groupie, stay at homes,

• succeeders, aspirers, mainstreamers, individualists, explorers

• leaders, triers, schemers , multitaskers, bloggers