SMS Rationale

Katie has launched a new natural makeup line and is looking to offer her lipstick line to potential new customers using a social media campaign. She has recently seen her competitors successfully use influencers to help promote their products to new customers. What should she look for when identifying potential influencers for her audience?

• The 8/20 rule

• The 90/9/1 rule

• Reach, relevance, and resonance

• promotion, sharing, and engagement 

A company is developing a service to offer clients. The service includes daily posts on popular social media platforms, including information about the selected products, a map of the client's current location, and the date/time the product is available. What kind of business client would best benefit from this social media campaign? 

• A gourmet food truck selling upscale sandwiches

• An art gallery selling antique paintings

• A mobile pet grooming service

• A franchise restaurant company with 30 locations

During which stages of the social media strategy planning cycle should you optimize social media (SMO)?

• Implement, monitor, and adjust

• implement, monitor and adjust, listen and analyze

• Define strategies, implement, monitor and adjust, listen and analyze

• Listen and analyze, identify the target audience, set goals, define strategies, implement, monitor, and adjust

Sarah works for a company that sells clothing for women both online and in select retail stores. She is analyzing the company’s social media plan. Which of the following should she have completed first?

• A social media audit

• Development of persona

• A social media audit and a list of social media goals

• Analysis of current user demographic segmentation

Which of the following is the benefit of social media auditing?

• Compare your social media presence to your competitors

• Focus efforts on only the most essential social media sites

• Prevent insufficient data from entering the campaign decision-making process

• Maintain a specific style and tone in future

Dylan works for a small software start-up looking to use Facebook and Twitter to increase future revenues by building the customer base for their upcoming software release. Which of the following is a metric that could be used to evaluate the success of this social media campaign?

• The number of link clicks each post receives. If more than 50 followers click through to the company website on each post in the campaign, it will be considered a success.

• The number of likes and comments each post receives. If more than ten followers like or comment on each post in the campaign, it will be considered a success.

• The total number of followers on each platform. The campaign is successful if each platform gains at least 10% more followers.

• An increase in sales if their current software is released. If sales increase by 5%, the campaign is considered a success.

The author of a series of novels will be making appearances to sign their work at a significant fan conference. What would be the best strategy to attract the largest number of customers to the signing?

• Schedule an event on Facebook

• Post images from the novels to Pinterest

• Share videos of previous signings on YouTube

• Update their biographies on Linkedin

What is the disadvantage of using social media?

• In a crisis, a company’s reputation can be damaged quickly

• You can gather information about what customers want in products

• A company must establish policies covering social media usage and provide training

• A company can lose control of how its corporate logo is used

A small book publishing company wants to promote its titles through social media. Which strategy would best support them?

• Cultivate a relationship with an online book club to share announcements and offer free books

• Post videos of interviews with published authors bundled with “buy now” social commerce options

• Offer low-cost writing workshops scheduled as shareable events

• Auction signed copies of the books on retail shopping sites

A startup business designs fabric patterns for the home fashion industry. What kind of platforms will best meet the business’s social media marketing needs?

• Photo-oriented sites such as Instagram and Pinterest

• Microblogging sites such as Twitter

• Professional networking sites such as LinkedIn

• Content-sharing sites, such as Facebook or Myspace